International Business Law Services, Inc. (Online Education Department)

The Diploma in Internet Search Law is presented by E-Commerce University in cooperation with Internet Business Law Services (IBLS) and Global E-Commerce Council (GECC).

Intensive online commerce strategy is the current business tendency. Years ago businesses acknowledged their necessity to enter the online world to maintain competitiveness and sustain development. Search engine companies recognized this business necessity and responded to it by creating powerful search software that improves search capabilities and efficiency. Yet, this new business model created new legal issues, many of which still need to be addressed: How is the Internet search regulated? May Internet search companies use any imaginable advertisement strategy or do they have limits? Are there rules applicable to competition among Search engine companies and the software used? How is this e-business model controlled? etc...

The Diploma in Internet Search Law explores these new issues and educates on the latest Internet search legislation and tendencies.

The panelists and registered students of the The Diploma in Internet Search Law will review and discuss the legal approach, whether national or international, and other specific legal issues involved in the operability of search engine sites. The intriguing questions and discussions will submerge students, panelists and the moderator in an enriching 8-week remarkable, problem solving oriented course.

The Diploma in Internet Search Law will present and obtain responses for real issues like:

Should companies be aware of online liability when using search engine marketing strategies? Internet Liability insurance, is it an affordable solution?
Are Internet search engine companies violating Intellectual Property rights when placing your firm's advertising on the first page?
Is it legal to use technology tricks to have your company in the first page of an internet search?
Could there be disputes about the keywords you use in your searches?
May you register any domain name you wish? Are there laws regulating your domain name selection and are those law concepts clear? Or are they still "cyber-concepts"?
Privacy and the right of information v. Internet Company’s collection of data? Who has the knowledge of the sites you visit and can you do something about it?
What is the practical applicability of the IP "fair use" term to search engine operations?
What are meta search engines and are they controlled?
How is the use of trademarked terms regulated?
What are the ICANN and US rules on keyword disputes? Any clear and practical remedy yet?
What are the newest search engine strategies and what could be the ones in the future?

Company executives, internet search companies, attorneys, consumers, information technology specialists, marketing experts and anyone involved in online use and business should register for this course. Legislation and real cases will be analyzed and reference materials will be suggested.

	COURSE MATERIALS
	ASSESSMENTS
	DIPLOMA
	INTEREST AND ELIGIBILITY
	FEES AND SCHEDULE
	BOOKING CONDITIONS
	E-COMMERCE UNIVERSITY CONTACT INFORMATION


COURSE MATERIALS:

This Diploma has been developed and customized with the specific needs of the online community in mind – timely information that can be immediately used for e-business practice and information technology departments. Experts and experienced practitioners, from around the world and the editorial staff of IBLS, have designed the materials for the Diploma.

DESCRIPTION OF THE MODULES

Module One

Search Engines and the Law

What liabilities do search engine companies face?

Are Internet search engine companies violating intellectual property rights when placing firm’s advertising on the first page?

Is it legal to use technology tricks to have your company in the first page of an internet search?

Are all search engine strategies legal? Web-linking, deep linking and others.

What is the future of search engines and their legal framework, if any?

Module Two

Search Engine Intellectual Property Litigation

what is the practical applicability of the intellectual property right term "fair use" to search engine operations?
How is the use of trademarked terms regulated?
What are image searches? Why do I need to know about them and how case law interpret them?
Keyword disputes- what it means and how are they addressed by domestic and international legislation? What are the remedies for these disputes?
"Pagejackers" or copying other's website, is it legal?
How may search engine balance their activity and intellectual property rights?

Module three

Search Engine Intellectual Property Litigation

Continues

Module four

Search Engines and People's Privacy

Freedom of information and search engines; Did search engines and the Internet make your private information public?
Is your privacy protected by search engine’s databases or activities?
Are your searches public domain information?
What is cyber-stalking and is it legal?
Are search engines databases legally protected?

Module Five

Online Marketing and Search Engines

Search engines make our life easier… Well, it depends. There are no doubts search engines save us time and effort. Yet, you must be aware of what a search engine offers in terms of advertisement. Do you know if you still need to comply with the Federal Trade Commission advertisement rules when advertising online and using search engines? Be aware of paid listings in search engines and other important issues.

Is it required to disclose that you are paying for your search list location?
What could your company’s liability for undisclosed paid search lists?
What other liabilities may you or your company face when using search engine services?
Internet liability insurance, is it currently common and affordable?

Module Six

Government Interest in Search Engine Regulation

Internet is here to stay in our daily activities; be it business, work, study; marketing; etc. Since internet is becoming a public utility service, governments long ago started regulating certain internet transactions and business. Search engines will certainly be regulated in the near future. But, is it going to be a particular area of law or search engine rules are going to be disseminated in several areas?

Is consumer protection a reason for search engines regulations?
Are telecommunication regulations applicable to search engines?
Should search engines follow advertisement policies?

Module Seven

Predictions and Tendencies for Search Engines

This last module and week will be dedicated to explore future tendencies in the search engine world. Students will propose and present ideas, opinions and concerns on the future of search engines.

What experts say about the future use of search engines?
What technology will search engines use?
How is your company be visible in the cyber-world?

ASSESSMENTS:

The program is assessed by a written assessment at the end of the 8-week program, which are marked by the course faculty and returned with comments. All assessments are written and answered in English.

DIPLOMA:

Upon completion and passing the assessment, a Diploma in Internet Search Law is awarded. This Diploma is awarded in cooperation with Global E-Commerce Council GECC www.eCommerceCouncil.org

INTEREST AND ELIGIBILITY:

This program is of interest to all professionals including but not limited to attorneys, accountants, financial planners and other business executives and entrepreneurs who need to increase skills and competence in areas concerning online business.

FEES AND SCHEDULE:

The Diploma Program is scheduled to begin November 20th 2006. The course is taught via live online instruction, discussions via discussion board or forum, projects, all part of the dynamic interaction. This course is taught by distinguished law professors who are experts in this and other legal fields that they practice. The tuition for the Diploma Program is $980 U.S. , and includes the instructions and all course materials.


BOOKING CONDITIONS:

PAYMENT OF FEES:

Fees must be paid in full in U.S. Dollars upon enrolment along with completed application.

CONTRACT:

The completion and submission of an application form does not constitute a contract between E-Commerce University and the candidate. A contract shall exist only on acceptance by the E-Commerce University in writing of the candidate’s application form and shall incorporate these booking conditions. The laws of USA shall apply in all respects and the courts of USA shall have exclusive jurisdiction.

COPYRIGHT:

The copyright of all study materials remains that of E-Commerce University. Such materials may not be reproduced either in whole or in part, by any method whatsoever, without permission having been given in writing by the E-Commerce University. Once enrolled, study materials become accessible only to the candidate to whom they paid for the course and may not be used by any other person.

MATERIAL:

The Diploma involves twelve weekly modules that are delivered through on-line instruction and Black Board specifications. Each module will contain text material, study guide instruction, and weekly interactive participation. Text material may contain a combination of code sections, cases, and commentary materials or news.

LANGUAGE:

All study materials and assessments are supplied in the English language only.

ASSESSMENT PAPERS:

Candidates will receive written comments from E-Commerce University on their performance.

CANCELLATION:

Candidates may cancel their registration by notice in writing to E-Commerce University (provided such notice is received by E-Commerce University before release of their ID and Password for accessing the course materials), whereupon the candidate shall be entitled to a refund of the fee for the course and course materials in question less an administrative fee of $100. No cancellation will be permitted after the release of ID and Password for accessing the course materials.

VARIATION IN DIPLOMA PROGRAM:

The E-Commerce University Diploma Program is offered subject to demand. E-Commerce University reserve the right to vary the module contents or cease offering any or all of the module contents for any of E-Commerce University Diploma Program.

IBLS CONTACT INFORMATION:

For more information, please contact Martha Arias, director of IBLS Online Education at: marias@ibls.com

.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

International Business Law Services, Inc.
2445 McCabe Way, Irvine, CA 92614, USA
1.949.756.0906, Fax 1.949.250.0601